The "Real, Fresh, Natural Foods" Trend: How to Win with Consumers On-Demand Webcast

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New research from the Innovation Center for U.S. Dairy provides insights into why consumers are moving toward real, fresh and natural foods as the key to healthy eating, and how dairy and dairy ingredients have power to play in this area. Many researchers believe this interest in more natural and pure foods is a long-lasting cultural trend that will fundamentally affect consumer shopping habits for years to come.

This webcast provides insights into consumer segments driving this trend, consumer attitudes and motivations, growth over time and dairy buying behavior. Participants will learn the cues consumers look for when selecting foods for their real, fresh and natural benefits.

Learning Objectives:

  • Understand the health and wellness and emotional benefits that consumers ascribe to real, fresh, natrual foods
  • Learn product cues and tested positioning for real, natural foods
  • Design food and beverage products and packaging consumers will view as authentically real and natural

Intended Audience:

  • Product Developers
  • Company Management
  • Sales & Marketing Personnel
  • Plant Production Personnel
  • Quality Assurance Managers and Supervisors
  • Food Safety Specialists
  • Product manufacturers
  • Research Staff
  • Regulators
  • Academics
  • Students

Learning Level: Beginner, Intermediate, and Advanced


List Price:$119.00
Member Price:$79.00
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