Could mangosteens be the next superfruit, with the qualities of an anti-histamine, anti-aging ointment, antibiotic, anti-viral, and anti-inflammatory?
Natural Products Insider reported that the success of pomegranate suggests we are just at the beginning of a period in which fruit products might be about to rival dairy products as the drivers of innovation and sales growth in the global nutrition business.
According to a recent Associated Press article, energy drinks make up a $3.4 billion-a-year industry, which grew by 80% in 2005, particularly in the aftermath of the explosive popularity of Austrian-import Red Bull®.
The Food and Drug Administration (FDA) has taken notice and recently held a public hearing about the regulation of the increasingly popular area of botanicals serving as functional foods.
Join us as we examine whether the science supports the claims. We will discuss the FDA's perspective, the need to fulfill the consumer’s desire for a healthy lifestyle, and the recent surge of botanicals in energy fueling foods on the market place.
You will better understand:
- The FDA stance and its impact on consumers and industry
- The challenges of product development for consumers who are searching for ways to live a healthier lifestyle
- The current research in botanical authentication
Learning Level: Introductory / Intermediate
- Product Developers
- Sales & Marketing
- Research Staff