Marketing Products to Children On-Demand Webcast

- In Stock

Children in the United States collectively wield $200 billion in spending money annually, so it’s understandable that food and beverage manufacturers spend billions of their own dollars each year marketing directly to America’s children. Public concern has grown about the extent to which cartoon characters and other persuasive tactics are contributing to the rise in childhood obesity. As a result, the Federal Trade Commission is requiring food and beverage manufacturers to disclose information on the marketing techniques used to promote products to children.

Recently, food companies and ad agencies have created an alliance to defend the right to advertise to kids. The alliance includes General Mills Inc., Kellogg Co. and Kraft Foods Inc. – which also rank as the top three advertisers of packaged foods to children. The Institute of Medicine of the National Academies recommends that industry should develop and strictly adhere to marketing and advertising guidelines that minimize the risk of obesity in children and youth.

How can these guidelines offer standards that food companies can use to market products to children? Hear from the experts focusing on:

  • Marketing to children -- an overview
  • Self regulation -- opportunities and challenges
  • Companies' responsibilities to provide equal advertising for all foods they offer, regardless of nutritional content.

Intended Audience:

  • Product Developers
  • Management
  • Sales & Marketing
  • Research Staff
  • Regulators
  • Academics
  • Students

List Price:$95.00
Member Price:$55.00
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