Capitalizing on the NEW Functional Food Trends On-Demand Webcast

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Take a deeper dive into 2008’s Top 10 Functional Food Trends with Dr. Elizabeth Sloan. Discover the actionable and sustainable consumer and market trends that will impact new product success. Gain insight into the changing consumer knowledge, needs and desires, and technological advances that are giving rise to new opportunities in the functional foods market. Register for this webcast to interact live with industry expert Dr. Elizabeth Sloan, President of Sloan Trends, Inc. and Consumer Trends Columnist for Food Technology magazine, as she discusses these top trends:

1. Healthy Household Halo (Everyday healthier foods for the household/family)
2. Naturally Functional (Health benefits from natural nutrients and phytochemicals)
3. Balancing the Bulget (Weight management through satiety, lite foods, portion size vs. dieting)
4. Contemporary Conditions (New wrinkles on major health conditions)
5. Proactive Lifestyles (Food-based quality of life solutions)
6. Simpler, Greener and Cleaner (Closer to the farm, additive-free and environmentally friendly)
7. Smart Treats (Guilt-free delicious enjoyment)
8. Sensitivity Training (Catering to allergies, intolerances and perceived sensitivities)
9. Vitality Treadmill (Managing consumers’ energy crisis)
10. Changing Venues (Restaurants, C-Stores, Vending and more)

You will better understand: 

  • Applications of established trend tracking and mapping processes to your product development systems
  • The trend adoption concept in today’s marketplace
  • What drives consumer behavior, and the consequences that demographics have on that behavior
  • Prevalent consumer drivers, such as health and wellness, ethnic influences, indulgence, ethical eating, convenience, and more

Intended Audience:

  • Product Developers
  • Management 
  • Sales & Marketing 
  • Research Staff 
  • Regulators 
  • Academics
  • Students

Learning Level:  Beginner, Intermediate, and Advanced

List Price:$95.00
Member Price:$55.00


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