As consumer buying trends change during a recession, how do companies respond? What are consumers now purchasing given the current recession and is your company shifting marketing and business strategies to realign with consumer needs?

This webcast will explore the challenges companies are facing in this recession and what opportunities companies can take advantage of to thrive. We will also examine what impact the recession has on company budgets. Is your company cutting R&D budgets and if so, how do you plan for future growth?

Objectives:

• Examine consumer buying trends and the impact these trends have on the food industry
• Identify ways in which companies can shift marketing strategies and price points as needed to thrive in today’s economy
• Explore existing growth opportunities for companies in this recession and future growth opportunities for when the economy rebounds

Intended Audience:

• Product Developers
• Management 
• Sales & Marketing 
• Research Staff 
• Regulators 
• Academics
• Students

Learning Level:  Beginner, Intermediate, and Advanced