Responsive Strategies to Consumer Demand On-Demand

- In Stock

The 2009 theme general session will feature prominent senior management from PepsiCo, Unilever, Costco and Cargill who will share unique insights from food manufacturing, food retailing and food ingredient perspectives.

Panelists will discuss how their companies are evolving their business platforms to respond to rapidly changing current events, such as consumers seeking more locally produced foods, growing concerns about the safety of internationally sourced foods and ingredients, and sustainability and commodity pricing.

Objectives:

  • Participants will learn successful business strategies that enable companies to be responsive to changing environment and consumer demands.
  • Participants will learn about the key business drivers that have had the biggest impact on consumer/customer perception and company financial performance.

Intended Audience:

  • Product Developers
  • Management 
  • Sales & Marketing 
  • Research Staff 
  • Regulators 
  • Academics
  • Students

Learning Level:  Beginner, Intermediate, and Advanced


List Price:$95.00
Member Price:$55.00
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