Culinary Trend Mapping: Insights & Applications fo

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What drives culinary trends? Are consumers driven on a whim, or is there some systematic way, by which consumers react to new food trends? What makes some trends thrive, while others seem to die on the vine? Better understand the principles of trend mapping and how they relate to consumer demand. 

Don’t miss the opportunity to listen to two of the industry’s top food trend experts to glean insights as to how to apply these ideas to future planning.
You will better understand: 

  • Applications of established trend tracking and mapping processes to your product development systems
  • The trend adoption concept in today’s marketplace
  • What drives consumer behavior, and the consequences that demographics have on that behavior
  • Prevalent consumer drivers, such as health and wellness, ethnic influences, indulgence, ethical eating, convenience, and more

Intended Audience:

  • Product Developers
  • Management 
  • Sales & Marketing 
  • Research Staff 
  • Regulators 
  • Academics
  • Students

Learning Level:  Beginner, Intermediate, and Advanced

List Price:$95.00
Member Price:$55.00


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