Building the Business Case

A diversity initiative must be sold on the basis of its business benefits. To build a business case for diversity, you need to know the:

• Broad definition of diversity in an organization and the impact it has on your employees and customer base
• Five primary business benefits of diversity
• Tips that can help you build the case for diversity in your organization

Driving an Initiative

How do you make sure your diversity initiative gets off on the right foot? Learn the:

• Key qualities for a successful diversity leader
• Six steps you can take to gain company-wide support for your Initiative
• Tips for planning an effective diversity initiative

Sustaining Momentum

Launching a diversity initiative is a huge hurdle. But your job doesn’t stop there. To sustain the momentum of your initiative, become familiar with:

• Three areas that can help sustain your company’s commitment to a diverse culture
• The common pitfalls that befall initiatives
• Three methods for measuring the success of your initiatives